We aim to achieve tangible changes in the lives of people working in banana and pineapple chains that incorporate:
- Fair and ethical trade practices which are based on a fair living wage, equitable distribution of value along the chain, and competitive market access for small producers
- Dignity for workers and respect for labour and trade union rights
- Sustainable production systems which reduce dependence on hazardous substances and minimise adverse health and environmental impacts on natural resources, workers and communities
- Constructive dialogue between all economic and non-economic stakeholders that accelerates a transition to fair, equitable and sustainable banana and pineapple chains worldwide
Our Vision Is a World That:
- Provides A Living Wage For All Workers: Every worker in the chain receives a living wage and is able to exercise all her/his individual and collective rights in the workplace.
- Respects Labour Standards: All economic stakeholders along the chain pay a decent wage and respect all relevant international labour standards. Small-scale and family farmers make a decent living from selling to international banana and pineapple markets.
- Ensures Mutual Understanding: Consumers can buy good quality bananas and pineapples and understand the need for pricing that will guarantee decent livelihoods for producers and workers.
- Encourages Transparent Messaging: The negative impacts of banana and pineapple production on the natural environment are understood and addressed.
- Communicates With All Parties: All players along the chain engage in constructive dialogue
- Impartiality and rigour in the collection and analysis of information and evidence.
- Openness and inclusivity towards all players in the chain who seek equitable and sustainable solutions.
- Independence from governmental and business interests.
- Highest standards of ethical conduct: integrity, transparency and accountability.
- Mutual respect and solidarity among our partners and supporters.
Priorities For 2019
Securing Decent Work
Support efforts to organise and build the capacity for women and men plantation workers and their trade unions to secure their labour rights and living wages through collective bargaining, particularly in countries where there are significant obstacles such as Costa Rica, Ecuador, Guatemala and Peru.
Promote better health and safety practices and education for women and men on plantations
Work towards gender equity by reducing the gender pay gap and other negative impacts of unequal power relations on plantations, such as discriminatory hiring and employment practices, sexual harassment and workplace violence.
Promoting Sustainable Production
- Promoting agro-ecological production methods which reduce or eliminate pesticide use, drawing on the experiences of small scale producers who are pioneering alternative production methods, and capitalising on growing industry acceptance that monoculture production is no longer sustainable, including the promotion of South-South exchanges of learning and experience.
- Encourage retailers to source and market bananas from producers that employ agroecological, non-monoculture, production systems, particularly from small scale producers.
- Explore funding opportunities for small scale farmer agro-ecological initiatives, such as the Windward Islands Farmers Association and the Foundation for Agrarian Reform Cooperatives in Mindanao, Philippines.
Influencing Industry Actors
Play a leading role in the World Banana Forum (WBF) as the key space for engaging industry actors in multi stakeholder dialogue, the sharing of learning, and collaborative action to bring about positive change. This includes the payment of Living Wages, labour rights, improved health and safety standards and achieving gender equity throughout the banana trade.
Work in close bilateral collaboration with those actors that share our aims of securing labour rights, gender equity and good practice towards sustainability in the industry.
Pressure retailers to pay prices that cover Costs of Sustainable Production and encourage sourcing from small-scale producers on fair terms.
Encourage certifiers to rigorously implement robust standards, in particular, in respect of Freedom of Association and labour rights and the payment of prices that cover Costs of Sustainable Production.
Engagement with selected producer country Governments to promote sustainable production, a fair distribution of value, labour law enforcement and the incorporation of Living Wage criteria into minimum wage setting processes.
Promote the mainstreaming of gender equity issues in the industry by ensuring that gender equity is an integral part of each and every industry dialogue agenda.
Continue to work with the UK trade union movement to raise awareness about labour rights and health and safety issues on banana plantations and seek their support for capacity building and empowerment of trade unions on banana plantations
Facilitate the sharing and exchange of strategies between economic sectors on worker empowerment as a means of creating fairer supply chains, recognising the importance of establishing leadership and learning exchange programmes.
Promote a better understanding of the complexities and impact of gender issues in the workplace.
Raise consumer awareness of the true costs of tropical fruit production and engage them in action to tackle abusive corporate practices.
Encourage teaching in universities and business schools that promotes responsibility in global value chains, and the coordination of civil society research into and action for value chain regulation through the Responsible Global Value Chains (RGVC) network and web platform.
Work with our local communities in Norfolk to educate people about global sustainable development and the significance of biodiversity, poverty reduction and a decent life for all.
Banana Link Annual Review
This report captures just some of Banana Link’s and our partner’s achievements over the past twelve months in working for fair and equitable production and trade in bananas and pineapples, based on environmental, social and economic sustainability.
Our Theory of Change
Our Theory of Change shows what we do, in terms of the activities we undertake, and how these activities inter-relate to help us bring about the change for the better that we would like to see in tropical fruit export production.
The Theory of Change is intended to complement our Mission and Strategy, by illustrating the dynamic framework within which we work with partners, stakeholders and multipliers towards our strategic aims and goals.