Trade association AUGURA represents 78% of the total hectares of bananas grown for export in Colombia.
They directly employ 35,000 people, and 100,000 indirectly, in Urabá, Antioquia and Magdalena, Guajira.
98% of workers on AUGURA plantations are unionised.
Both AUGURA and the trade union SINTRAINAGRO recognise the benefits for workers that come from their constructive relationship.
This includes good pay and working conditions, housing, education and medical services, along with cultural and sporting initiatives.