Since the declaration of ‘war’ on UK banana retail prices by WalMart subsidiary Asda ten years ago, very low banana pricing has become a feature of the British market - a very unwelcome feature indeed for all those involved in supplying the UK market.
But most of the 60 million consumers who buy bananas every week cannot even quote the price they have paid for their bananas as they walk out of the store! This is just one of the paradoxes posed by Britain’s favourite fruit.
Read about the impact of more than a decade of price wars and the potential for a 'race to the top' in the banana industry in a new article by Alistair Smith, Banana Link's International Coordinator published in the International Union Rights journal
Source: International Centre for Trade Union Rights
Photo Credit: Harvesting bananas 2011 by Eduardo Abraços