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Banana Trade News Bulletin: Issue No 53 January 2015, Discounting our Future
To industry observers, bananas demonstrate how low European hard discount pioneers will go to secure their customers' loyalty. The banana business model they have adopted is uncompromising, and the impacts of the strategy on people and environment are very serious indeed.
Unions representing plantation and packhouse workers, who have studied the buying practices of a company as notorious as Aldi in the banana world, believe that the hard discounters are using the fruit as a hook to get new customers through their doors at the expense of those who labour hard to produce it in the tropics.
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