Fairtrade Fortnight 2014 marks the launch of Make Bananas Fair! a unique campaign aiming to transform the banana industry to ensure that banana farmers and workers, those at the sharp end of the supply chain, get a fair deal.
Fairtrade bananas appeared on British supermarket shelves 13 years ago and now a massive one in three bananas sold in the UK are Fairtrade certified. Yet despite this achievement there remains a serious problem at the heart of the banana business.
According to the Fairtrade Foundation, 'as global exports have grown, many banana farmers and workers have seen their earnings cut in real terms. Shockingly, the UK supermarket sector has almost halved the shelf price of loose bananas in the last 10 years even though the cost of producing bananas has doubled. We now pay on average 11p for a loose banana compared to 20p for a loose UK grown apple.'
Find out more about how you can Make Bananas Fair! and take action by signing the petition to end unfair banana pricing.