The volume of Fairtrade bananas sold worldwide during 2014 increased by 18 per cent compared with the previous year to 439,474 tonnes, with 43 per cent of that figure produced organically, according to a new report published by Fairtrade International
Although UK sales are more or less static because of the supermarket price wars on loose bananas, continental European demand for Fairtrade has gone up very significantly in countries like Germany, Sweden and France. Fairtrade is now approaching 3% of the world market for dessert bananas.
The influence of its model of minimum prices designed to cover the costs of sustainable production is growing well beyond the Fairtrade system and this can only be good news for the industry.”
Photo: Marcel Koppen/Fairtrade