To industry observers, bananas demonstrate how low European hard discount pioneers will go to secure their customers' loyalty. The banana business model they have adopted is uncompromising, and the impacts of the strategy on people and environment are very serious indeed.
Plantation Workers and the Right to Food
FIAN, IUF and Misereor share a common vision of the human right to food and have come together to focus on a specifi c group, plantation workers, whose right to food is routinely abused by employers and violated by governments.
Many of the food products we take for granted are grown on plantations yet the workers who grow them could never afford to eat them.
A Fairtrade Foundation Report, February 2014:
Britain’s supermarket price wars are trapping tens of thousands of banana farmers and workers in an unrelenting cycle of poverty.
The Fairtrade Foundation report argues that as bananas are the fourth most important food crop in the world and one of the most valuable agricultural commodities in global trade, it is wrong that they do not guarantee a sustainable living for all the people involved in producing and supplying the market.
In 2012 Dr.Iain Farquhar visited three of the five banana producing provinces of China, on behalf of Banana Link and the Steering Committee of the World Banana Forum.