Ten new countries joined the European Union from 1st May 2004, expanding the EU banana market from about 4 million to 4.6 million tonnes. One of these, Cyprus, is a banana producer and was integrated into the subsidy system for European producers. An additional quota volume of 460,000 tonnes was agreed for the year 2005 for the ten new members. The others have low or no tariffs on banana imports and are therefore opposed to a high single tariff. One major concern is that the consumers of the new member states will not be pushing for decent social and environmental standards for the bananas they import. This means that some banana companies may prefer to supply these markets rather than markets like the UK where consumers are increasingly demanding respect for fairer trade and decent standards in the production process. This may frustrate efforts to raise standards across the industry.