Consumers can make a difference to conditions in the banana trade

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Eliana Guarani of Consumer International’s Italian member organisation Altroconsumo explores the production conditions behind the world’s most popular fruit in a newly published blog.

Bananas are the world’s most popular and internationally-traded fruit. The industry is an important source of employment and income for millions of people in developing countries, but all too often is associated with negative economic, social and environmental impacts.

With more and more of us concerned about the story behind the food we buy, consumer rights groups are increasingly looking at the ethics of the tropical fruit trade. CI recently examined conditions within the pineapple supply chain, and this has led us to take a closer look at the altogether bigger banana trade.

The World Banana Forum (WBF) is the centre for action on this issue. It is a multi-stakeholder initiative that aims to improve conditions within the banana supply chain by bringing together producers, retailers, trade unions, NGOs, academics and exporters to share good practice and come up with solutions to the most urgent problems.

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