Banana Link's Mission

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Banana Link campaigns for fair and equitable production and trade in bananas and pineapples based on environmental, social and economic sustainability.

Our vision is a world where:

  • Every worker in the chain receives a living wage and is able to exercise all her/his individual and collective rights in the workplace.
  • All economic stakeholders along the chain pay a decent wage and respect all relevant international labour standards.
  • Small-scale and family farmers make a decent living from selling to international banana and pineapple markets.
  • Consumers can buy good quality bananas and pineapples and understand the need for pricing that will guarantee decent livelihoods for producers and workers.
  • The negative impacts of banana and pineapple production on the natural environment are understood and addressed.
  • All players along the chain engage in constructive dialogue

Our values

  • Impartiality and rigour in the collection and analysis of information and evidence.
  • Openness and inclusivity towards all players in the chain who seek equitable and sustainable solutions.
  • Independence from governmental and business interests.
  • Highest standards of ethical conduct: integrity, transparency and accountability.
  • Mutual respect and solidarity among our partners and supporters.

Our strategic objectives for 2014 – 2016

We aim to achieve tangible changes in the lives of people working in banana and pineapple chains that incorporate:

  1. Fair and ethical trade practices, based on a fair living wage, equitable distribution of value along the chain, and competitive market access for small producers.
  2. Dignity at work and respect for labour and trade union rights.
  3. Sustainable production systems which reduce dependence on hazardous substances and minimise adverse health and environmental impacts on natural resources, workers and communities.
  4. Constructive dialogue between all economic and non-economic stakeholders that accelerates a transition to fair, equitable and sustainable banana and pineapple chains worldwide.

Download a copy of our strategic plan for 2014-2016

Download a copy of our Annual Review 2016-2017

Photo: Children living next door to banana plantation, Dom. Republic