Banana Link works for fair and equitable production and trade in bananas and pineapples based on environmental, social and economic sustainability.

Our vision is a world where:

• Every worker in the supply chain receives a living wage and is free from workplace repression.
• All players along the supply chain, including sub-contractors, pay a decent wage and respect relevant international labour conventions.
• Small-scale and family farmers make a decent living when selling to international banana and pineapple markets.
• Consumers can buy good quality bananas and pineapples and understand the need for pricing that will guarantee sustainable livelihoods for producers.
• The impacts of banana and pineapple production on the environment is understood, quantified and minimised.
• All players along the supply chain engage in effective dialogue and collaborate to resolve social, environmental and economic issues within the industry.

Our values

• Objectivity and reliability in the gathering and analysis of information.
• Openness and inclusivity towards all players in the supply chain who seek sustainable solutions.
• Retaining our independence from political, governmental and business interests.
• Highest standards of ethical conduct: integrity, transparency and accountability.
• Mutual respect and solidarity among our partners and supporters.

Our strategic objectives for 2010 – 2013

We aim to achieve measurable changes in conditions in banana and pineapple supply chains that incorporate:

• Dignity at work, respect for labour rights and a fair living wage.
• Fair and ethical trade practices that provide market access and a sound financial return for small scale farmers.
• Sustainable production systems that promote a healthy environment without dependence on hazardous substances.
• Effective and constructive dialogue between all players along the supply chain to accelerate a transition to a sustainable banana and pineapple economy worldwide.

Download a copy of our strategic plan for 2010 - 2013.