Banana Link Theory of Change

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Banana Link's mission is to work towards a world where the tropical fruit we eat provides decent work and secure livelihoods and is environmentally sustainable and friendly. A world where all workers and small farmers can have a voice in decisions that affect them.
Our theory of change
Our Theory of Change shows what we do, in terms of the activties we undertake, and how these activities inter-relate to help us bring about the change for the better that we would like to see in tropical fruit export production.
The Theory of Change is intended to compliment our Mission and Strategy, by illustrating the dynamic framework within which we work with partners, stakeholders and multipliers towards our strategic aims and goals. 

Our objectives

We aim to achieve tangible changes in the lives of people working in banana and pineapple chains that incorporate:

  • Fair and ethical trade practices which are based on a fair living wage, equitable distribution of value along the chain, and competitive market access for small producers
  • Dignity for workers and respect for labour and trade union rights
  • Sustainable production systems which reduce dependence on hazardous substances and minimise adverse health and environmental impacts on natural resources, workers and communities
  • Constructive dialogue between all economic and non-economic stakeholders that accelerates a transition to fair, equitable and sustainable banana and pineapple chains worldwide

Our priority activities

Priorities for 2018 and beyond 
Securing Decent Work
  • Support efforts to organise banana and other tropical horticulture plantation and packhouse workers, particularly in countries where there are significant obstacles.
  • Build the capacity for women and men workers and their trade unions in producer countries to secure their labour rights and living wages including through Collective Bargaining where possible.
  • Promote better health and safety practices and education for women and men on plantations through the Banana Occupational Health and Safety Initiative.
  • Work towards gender justice by reducing the gender pay gap as well as discriminatory hiring and employment practices, including sexual harassment and workplace violence.
Promoting sustainable production
  • Use the threat of Fusarium wilt TR4 (known as Panama disease) to raise awareness of the need for alternative agro ecological production methods, which reduce pesticide use.
  • Encourage retailers to source and market bananas from non-monoculture production systems.
Influencing industry actors
  • Active engagement in initiatives that bring multiple stakeholder groups together, including the Ethical Trading Initiative and the World Banana Forum.
  • Playing a leading role in the World Banana Forum as the key industry space for sharing of learning and collaborative action to bring about positive change. This includes work to promote Living Wages, improve health and safety standards, protect the environment and achieve gender justice throughout the banana trade.
  • Pressure retailers to pay prices that cover Costs of Sustainable Production.
  • Encourage retailers to source from small-holders on fair terms.
  • Focus on close collaboration with those producers, importers and retailers that are keen to work with us towards sustainability and promote their good practice.
  • Encourage certifiers to rigorously implement robust standards that improve livelihoods and protect the environment.
  • Enhance the visibility and use of research and teaching approaches on responsible management in global value chains in partnership with higher education institutions, including business and management schools.
  • Coordinate civil society research into and action for value chain regulation through the Responsible Global Value Chains platform.
  • Raise consumer awareness of the true costs of tropical fruit production and engage them in action to tackle abusive corporate practices and Make Fruit Fair!
  • Explore the use of community gardening as a means of educating young people about global sustainable development and the significance of biodiversity, poverty reduction and a decent life for all.